The swim coach on your wrist

Swim Smooth

The past 18 months, I've been helping define and design a swim coaching app with Swim Smooth. Talking with users to understand what we should build, prototyping new features, and seeing them through to production on our web and iOS platforms

A swim coach powered by Apple Watch

Pubtable

Contact tracing & digital menus for hospitality

JoeDocs

Collaborative Documents for publishing on the web

Connecting a neighborhood direct with its local farmers

Through 2018-19, with Jason Thomas, I cofounded Sow – a marketplace for groceries from local farms. Over 9 months we designed a brand, tested several prototypes, and raised funding. Eventually shutting down after failing to find a sustainable business model.

Founding a startup delivering groceries direct from local farmers

Understanding Entrepreneurship in Nepal

Applied Cognitive Science

What skills will have the biggest impact on the prospects of of a young person in Nepal? I arrived in Kathmandu with this question; on assignment with Applied Cognitive Science, a non-profit working to make education more effective across the world.

Entrepreneurship curriculum for college students

Paperback

A minimal theme for WorkFlowy

Translating the mobile home buying experience to Android

Reali Android app

In January 2017 I joined the team within NewDealDesign working on Reali, a Palo Alto based real estate startup. Their iOS app, designed earlier in the year, was gaining traction. Enough to invest in building out the Android app. I was assigned as the sole designer on the project: adapting the team’s iOS designs to function and feel at home on Android.

I'm Sam, a London based product designer, working on tools to help us think and create in new ways.

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Experiments